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In the Market Partner Program, China Centric becomes your in-country sales and marketing partner during the early stages of marketing development. The program accelerates your entry into China and minimizes investment and risk.
There are three defined stages of the Market Partner Program:
Stage #1: Preliminary Market Profiling & Validation (Optional)
- Analyze and determine whether an attractive opportunity exists in China
- "Go/No-go" decision at end of Stage #1 limits cost before investment
- If the market is already validated, start at Stage #2
Stage #2: In-country Tactical Sales and Marketing Management
- China Centric manages all in-country market penetration activities for the Client
- Five structured task-sets for planning through tactical sales management
Stage #3: Future Potential Client Transition to Independence
- At the Client's pace, staff transfers to Client entity when formed
- China Centric provides core team and sale/marketing program continuity
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Market Partner Program Stage #2 - Five In-country Task-sets
In Stage #2, China Centric manages the five in-country task-sets on behalf of your company:
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| The Market Partner Program also simplifies entry into China. Your company does not need to establish a legal entity or hire exclusive employees. You have access to our experienced China and U.S. teams: there will be no lanuguage or customs barriers. The Market Partner Program is a pathway for your company to independence in China. China Centric hires and builds your dedicated market team, manages the early market program and when the business growth and development have gained sustainable momentum, the core team can be transferred to form the nucleus of your dedicated long-term China market team. |
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