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Licensing could be a fast path to China market penetration for your company. China Centric has experience in licensing products in various industries in China and candidate licensing products should possess three enabling elements:
Differentiating Technology and/or Process Know-how
The product does not necessarily need to be patented, but there must be some kind of intellectual protection, such as compartmentalization.
Large Rapidly Growing China Target Markets
Examples include, but are not limited to medical devices/consumables, environmental products, advanced energy, advanced manufacturing equipment, and food processing equipment.
Western-compatible Local China Companies with Strong Core Competencies to Partner Effectively
This requires intensive due-diligence and analysis prior to targeting partners.
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